Woman Crush Wednesdays: Silvia Hoffer Frangipane
Written by Tanishka Vashee, edited by Esmée Koppius
If you’ve been watching Ferrari challenges on youtube for a while, Silvia is definitely a familiar face. Silvia Frangipane is the Head of Communications at Scuderia Ferrari. Her career in the field of PR in Formula One started in 1997, She joined Minardi as their Press officer.
With a degree in architecture from Politecnico di Milano, Frangipane went on to work with Ettore Bugatti for six years. Followed by fulfilling the duties Ducati’s PR manager for a year and finally made her way to the paddock. After a year with Minardi, Silvia joined Williams and devoted her expertise to them all the way up until 2009.
After a decade at Williams, she moved to Mclaren as the team’s Press Officer Manager. She was also incharge of Fernando Alonso’s PR when he debuted at Indy500 in 2017. Her next move came in 2019, she joined Scuderia Ferrari as their Head of Communications.
The Maranello based team was infamous for its rather secretive and hostile approach to the media. With her knowledge, expertise and years of experience, she has managed to change the way Ferrari interacts and comes across the media- be it mainstream or the social media platforms.
Silvia has spent 23 years in the field of PR and communications, she is definitely one of the most knowledgeable and well respected names in the paddock. People in and around the paddock regard her as one of the best in the profession.
We at Divebomb admire her work and are awed by the benchmarks she has set in the world of Comms. The admiration and respect she has garnered is inspiring, we hope that her grit inspires young women and girls to step into the world of motorsport.