Written by Izzy Chandler, Edited by Vyas Ponnuri
ARCA racing driver Toni Breidinger has recently added IMG models to her list of top companies representing her. The First Arab-American female NASCAR driver, Breidinger, has an impressive record of 19 victories in her United States Automobile Club racing career before moving to ARCA.
Her presence at multiple events, including the recent Phoenix karting event in honour of National Women's Day, is a testament to her commitment to supporting women in racing. Breidinger's inspiring journey is a beacon of hope for all aspiring young girls in the sport.
Her consistent performance in the ARCA racing series, finishing 10th in the standings and securing 10 top-10 finishes in 2024, is a testament to her skill. Breidinger’s brief foray into the NASCAR truck series for one race, where she left with 10 points to her name, further underscores her potential for sponsors.
Sponsorships, a persistent challenge for racing drivers globally, have been particularly daunting for women in the sport. Despite women's involvement in racing from the outset, these biased companies have often overlooked them due to constant stereotyping and misogynistic beliefs.
However, it's been consistently proven that when women receive the sponsorship and funding they deserve, they excel.
The significance of Breidinger's sponsorships in promoting gender equality in racing cannot be overstated. These partnerships are not just about supporting a talented driver, but about paving the way for a more inclusive and diverse future in motorsports.
It's high time these companies recognise and support the talent of women in the sport, and Breidinger's success is a testament to the potential of women in racing.
But what is so important about IMG models? The company has never represented a woman in racing, even though it has 2 million Instagram followers and represents some of the top supermodels in the world.
They posted a video edit of the race car driver, and the post itself stands out on the company's page, having never done something like this. They are bringing a new change to little girls everywhere through this collaboration with Breidinger.
Breidinger, with her impressive list of sponsors, including Canes, Celsius, Victoria's Secret, and Sunoco, is not just a driver but a symbol of change.
Her sponsors aren’t just backing her, but the entire movement for women in motorsports. Their support is a clear message that women in motorsports deserve the funding they work so hard for.
The sight of these companies sponsoring Breidinger brings immense joy and inspiration to women in motorsports. It's a clear message that women are worth the investment.
With more funding and role models like Toni Breidinger, we can look forward to seeing more women racing in motorsport series worldwide. Breidinger's success is a testament to the fact that women are indeed worth betting on.
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