Written By Naira Tarek, Edited By: Rohan Brown
There is no doubt Formula One today has turned into a massive global phenomenon; nevertheless, social media is taking F1 into a whole new phase of engagement than how it was about a decade ago.
The creation of Drive To Survive, fan content, and F1 exhibitions has been absolutely heart-warming and thrilling to witness! Not only that but the institution in itself, (F1), has managed to perfectly blend both online and offline engagement while also shedding so much light on the sport and gathering more fans from all over the world. Now let’s dive in even further!
Let’s start with the F1 eSports era. ! This started and was introduced to the fans in 2017, and had its (literal peak) boom in 2020. When it witnessed a massive boost of both fans and viewers, before the continuation of the actual on track season. It still has its occasional peaks; however, it lessened nowadays since fans rather the actual fascinating real life experience of seeing the F1 cars on track for real.
Moving on to the most surprising and absolutely mindblowing turn of events in the sport, Drive To Survive (DTS). DTS has existed since 2019 and it took a whole new turn in the motorsport world. It’s definitely interesting, and beyond intriguing.
Some fans were weirded out by the implementation of forced drama that was almost never seen in real life between drivers, yet they were still so interested in what’s taken place behind the scenes, even if some of them were over-exaggerated.
Nevertheless, the incredible rise of content creators on most social media platforms has been very welcoming to even more fans, who post all about their favourite sport, and even grow to build an opportunity for them to work within the sport!
Some of the major and widely known F1 and motorsport content creators are: Lissie Mackintosh (@lissiemackintosh), Mikaela (@shelovesvrooms), Desiree & Virginia (@pitlane_twins), and lastly Myrna Meshrif (@myrnameshrif).
It’s such an enlightening experience to see individuals from all over the world kick in their F1 careers with social media and actually doing what they love the most and loving what they do all while supporting their favourite sport and drivers! Not only that, but they also create such engaging and fun content igniting more love for the sport.
Now to the most interesting part, F1 exhibitions! Witnessing such exhibitions has got us all into WOW mode! F1 perfectly managed to blend in both the online and offline world and fan engagement in the most intriguing way ever.
There is a permanent F1 exhibition in Monaco, but also they have started moving worldwide; however, under temporary dates! How so? F1 has curated an exhibition currently in London that is absolutely mesmerizing, and it is available up until the 2nd of March, 2025.
The exhibition consists of but not limited to: A built in F1 gallery with the most interesting and iconic race cars, design lab which showcases a glimpse of how F1 cars are designed and the important elements, and an iconic Pit Wall.
It is, no doubt, an absolutely beautiful way to engage with F1 fans in the most intriguing and enlightening manner!
It is nowhere near a surprise to see Formula 1 excel at such a wonderful pace and there is no doubt that it shall push forward even more. Not only that but it’s also growing so rapidly that it is astonishing. With all the warmth in the world, it feels absolutely heartwarming to see everyone gather up for a sport that ignites all the excitement and buzz!
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